It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links.

No link value is lost

A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer.

How are you supposed to audit your website?

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms.

Do Your (Keyword) Research

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. If search users commonly misspell a keyword, you should identify and use it. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. According to SEO Consultant, Gaz Hall: "Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page."

People share articles they don’t read

People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content.