Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.

Site-wide and deep phrases

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about.

Use breadcrumb navigation

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for.

An interesting and useful copy is no longer enough

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. Gaz Hall, a Freelance SEO Consultant, recently commented: "Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site."

Optimization ensures the Website is organized efficiently and succinctly

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. On-site optimization is all about publishing awesome stuff in the first place. Stick to these good practices and you’ll be on your way to free traffic.