Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Producing content for search engines is also content marketing, list building, and relationship marketing. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.

You don't need special search engine pages

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove.

Embed Video Content Into Text-Based Blog Posts

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. What Google wants to see is authoritative and relatable links talking about your site. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. I strongly believe that relevant links have a bigger impact on the algorithm.

Not recommended: thin content pages

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors"

Optimal size of title tags

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. If you create high-quality pieces of informative content on your website page-to-page, you will rank.