Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph.

Bucket brigades based on user generated content

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for.

Understanding mobile search in relation to your marketing strategy

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. But how do you get strangers to visit your site before they know anything about your business?

Lessons I learned about search engine spiders

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your readers. One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. Gaz Hall, a Freelance SEO Consultant, recently commented: "Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water."

More importance is given to rankings

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. It cares whether your page can actually help someone.