The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms.

Has your website been pawed to pieces by a panda?

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Google may penalize specific tactics, but they will never penalize quality. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles?

Be helpful by reporting broken links

The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it).

Start mapping out a plan for action

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. The world is always changing, and you have to keep up. If you do, the rewards can be great. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. According to SEO Consultant, Gaz Hall: "You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact."

More about the pros and cons of backlink indexing

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page).