Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy.

How can you find out, whether your domain has been penalized by Google and why?

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth.

With Meta tags, focus on the top, most important pages first

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

One considerable advantage of investing in organic search is that it continues to provide value over time, whereas paid search traffic disappears as soon as you stop your spend.

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links)."

Mobile usability is important if you want to get high rankings on Google

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers.