A great way to get known is to be active in your industry, associations, and community. Perhaps you want to mull over the chances of a major expansion. It will be seen in the foregoing how every leading impulse in human nature is appealed to--curiosity and cupidity, honesty and economy, personal flattery and local pride. A large customer is going to have loads of invoices to process and if you don't get things right on your invoice it will be left to languish at the bottom of the pile.

Is Research and Development the main function of your business?

Successful companies find ways to be market leaders by differentiating themselves from their competition. Today, thanks to deeper insight, most men believe that life itself is opportunity; that the very air we breathe is opportunity; that each new day presents broader opportunities for accomplishing more because of better directed energy. If you are answering letters for the firm, answer them briefly but completely. These institutions are multiplying in excess of the number of men whose business skill is broad and large enough to direct and command them.

Make the Advertising department a happy place to work

If one waits until business slows down to initiate a marketing effort, it may be too late for it to help one get through the downturn. In addition to pointing out that you were a district sales manager for a stereo-equipment wholesaler, you should describe your responsibilities and the skills you honed while fulfilling them. Give these good customers a reason to continue frequenting your business and giving your company referrals. Readers don t necessarily want to see an attorney on staff.

A poor approach to Design

Your planning may be approaching the paralysis stage if you find yourself soothing your nerves about starting a business by delaying the startup date so you can plan more. But the good news is that recessions serve as sort-out time (that is, they sort out the weak businesses from the strong ones and allow the strong ones to survive and grow). A plan isn t worthless just because it doesn t present the future with perfect accuracy. For example, a university mission statement that says the institution 'seeks to produce highly effective, productive citizens' is unlikely to have any real influence on employees or students, since no university seeks to produce its opposite'ineffective, unproductive citizens.

Getting the word out about what your company offers or provides

They are the big upfront costs of renting offices, paying business rates, paying staff, storing stock. You let the customer know your new pricing structure. Is your new retail store unit not performing as well as others or you expected? That gives you a chance to differentiate yourself explicitly, pointing out that you ll be dealing only in locally produced foods which the superstore doesn t carry but many of its customers may want.

Meet their commitments in Finance

However, venture capitalists will back seedlings if the idea is strong enough and the prospects promising enough. Are you too busy working to make any money? They need training to keep up, and additional training to excel. Angels are individuals who invest their own money, as opposed to institutions or professional money managers, who invest other people s money.