A great way to get known is to be active in your industry, associations, and community. Perhaps you want to mull over the chances of a major expansion. It will be seen in the foregoing how every leading impulse in human nature is appealed to--curiosity and cupidity, honesty and economy, personal flattery and local pride. A large customer is going to have loads of invoices to process and if you don't get things right on your invoice it will be left to languish at the bottom of the pile.
Is Research and Development the main function of your business?
find ways to
be market leaders by differentiating themselves from their competition. Today,
thanks to deeper
insight, most men believe that life itself is opportunity; that the very air we breathe is opportunity; that each new day presents broader opportunities for accomplishing more because of better directed energy. If you
are answering letters
for the firm, answer them briefly but completely. These institutions
in excess of the number of men whose business skill is broad and large enough to direct and command them.
Make the Advertising department a happy place to work
waits until business
slows down to initiate a marketing effort, it may be too late for it to help one get through the downturn. In addition
to pointing out
that you were a district sales manager for a stereo-equipment wholesaler, you should describe your responsibilities and the skills you honed while fulfilling them. Give these
good customers a
reason to continue frequenting your business and giving your company referrals. Readers don
t necessarily want
to see an attorney on staff.
A poor approach to Design
may be approaching
the paralysis stage if you find yourself soothing your nerves about starting a business by delaying the startup date so you can plan more. But the
good news is
that recessions serve as sort-out time (that is, they sort out the weak businesses from the strong ones and allow the strong ones to survive and grow). A plan
isn t worthless
just because it doesn t present the future with perfect accuracy. For example,
a university mission
statement that says the institution 'seeks to produce highly effective, productive citizens' is unlikely to have any real influence on employees or students, since no university seeks to produce its opposite'ineffective, unproductive citizens.
Getting the word out about what your company offers or provides
the big upfront
costs of renting offices, paying business rates, paying staff, storing stock. You let
the customer know
your new pricing structure. Is your
new retail store
unit not performing as well as others or you expected? That gives
you a chance
to differentiate yourself explicitly, pointing out that you ll be dealing only in locally produced foods which the superstore doesn t carry but many of its customers may want.
Meet their commitments in Finance
capitalists will back
seedlings if the idea is strong enough and the prospects promising enough. Are you
too busy working
to make any money? They need
training to keep
up, and additional training to excel. Angels are
individuals who invest
their own money, as opposed to institutions or professional money managers, who invest other people s money.