Company results are the #1 indicator of your leadership. Remember, the tools are there to guide you and not the other way around. Neither do you have the time or money to start educating potential customers about why they need your product or what it can do for them. If one waits until business slows down to initiate a marketing effort, it may be too late for it to help one get through the downturn.

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Extrinsic motivation derives from anticipation of external reaction, including praise, recognition, money (positive motivators), or punishment (negative motivator). It is important to recognise that it is impossible to design an accounting system that captures the entire complexity of the business network and that such a system needs rather to be a simplified model of the situation faced by managers. Great people who don't follow company standards create problems and chaos. Trust as little as possible to your clerks.

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Think opportunity. Remember that his profound belief in you--belief in you when out of business hours as well as in--is your surest stepping-stone to promotion. To build an excellent company, training must be ongoing and continuous for everyone. It also may be an idea that comes about in a shaky economy or a saturated market.

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In these cases the deferred participation plan is used. Inventory, accounts receivable, equipment, physical plant, employees ' you name the cash-draining asset, and most manufacturers have gotta have it. This is easily achieved with an organized and systemized operation led by a professional management team and well-trained employees. When a customer tells a business where it failed, he or she is doing the business a favor.

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This isn t to say that a down economy means you can t start a business. The easiest and most important thing you must do is to create trusting relationships with your top customers who make you most of your money and pay your bills. Write goals, create action plans, and install tracking systems to make your business and personal targets become a reality. Also the maturity or recognition of the PSM function within the organisation matters.

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Knowing your audience and its daily reality is crucial for every aspect of your business. Piquing customers' interest is fun and gets lots of attention. A commercial mortgage broker might hold industry forums twice a year with speakers presenting on the economy and industry trends. Professional facilitators usually know little about the fields in which they consult, but are expert in helping others forge a common direction.