Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results.

My rule of thumb is build a site for a user, not a spider

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more.

The content of the linking page should be related to the topic of your website

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. Backlinks can bring in highly targeted, valuable traffic from referring websites. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins.

Set a bare minimum expectation for what SEO can achieve

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting."

Make sure your most important information appears before the chop-off point

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. The stronger the backlink profile of a site, the more PageRank their links will pass.