Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. To keep it simple you can use a link shortener that 301s such as, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field).

Write Powerful & Captivating Headlines

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. What would you type into a search engine to find your business website or page?


SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites.

You want to define yourself so that your prospects know what to expect

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Gaz Hall, from SEO Hull, had the following to say: "SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords."

Look for website visitors who are going to visit your website and remain there

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Prioritize keywords and phrases, plurals, singulars and misspellings. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.