Topical search engines are also referred to as specialty search engines. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Trends come and go, but money makes traffic happen the fastest. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears.

Identify What's Working and What Isn't with regards to link research

Each meta description should be uniquely crafted and tailored according to how that tone of voice amplifies itself across the brand's ecosystem. Kiting internet trends is one of the most exciting things search marketers do. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. Although there are many different recipes for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority.

Lessons I've learned from page rank

You'd be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they're on-point and hitting all your keywords. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". In fact, Twitter.com rejected hashtags at first. Anchor texts play an important role in the internal and external linking as well as for the usability of a website.

How can buzz marketing, guerrilla marketing, lifestyle marketing, and experiential marketing enhance a marketing communications program?

Thin content should be avoided at all costs for SEO purposes. It's generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a 'real business'. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "In terms of online expenditures, marketers spend the greatest amounts for spots on search engines."

Lets look at our approach to ROI

Most content creators are focused on creating new content that they orget to audit their existing content. And this is a mistake. The standard rule of thumb is a minimum of 200-300 words per page. It occurs during any stage in the communication process. Our data shows that even if it's a high authority website, the link had no impact.