Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. Google looks heavily at the quality of your content when deciding if you're worthy of being ranked.

Takeaway tips for site submissions

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you're telling Google that you intend to change them. Stop using keywords in your titles. Why? Because if you don't know how to optimize a Web page without stuffing your title, then you don't know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Make your forms intuitive by clearly labeling the required fields. sites that have been penalised by the Panda update face a long road to recovery, but by addressing these issues before Panda addresses them for you, you can avoid the consequences.

As a marketer, your time is one of your greatest assets

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. So what does this mean for your business?

Never underestimate the influence of keyword research

The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Packages and labels must meet the legal and cultural needs of individual countries. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Gaz Hall, a well known SEO Expert from the UK, said: "Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new content might not get crawled as fast as a result."

Lessons I learned about analytics

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. BING is notorious for placing significant weight on the URL itself.