Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. If your current website isn’t using HTTPS then you should start scoping out a migration. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server.

See this project through before taking on another one

One of the most time-consuming parts about link-building is actually finding places that will give you links. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them.

Website platform issues

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. Is this project a competitor trying to look like someone else? A list compiled of the most useful and relevant information about an individual topic. To generate any significant clicks from search engines, your site needs to be listed in the top five Google results.

Tell me more about mobile search

Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Try to keep page URLs short while still making sure they accurately describe the content of each page. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Digital marketing is a vast marketing technique which includes many other marketing tact."

Learn from these mistakes before you learn about citations

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want.