Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web

Optimizing your images gives your website an additional chance to be found via image search. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up!

You want to define yourself so that your prospects know what to expect

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it.

What is Off page optimisation?

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. According to SEO Consultant, Gaz Hall: "It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer."

Keys for long-term success.

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Think long term rather than short term. Short term will get you nowhere with SEO. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site.