We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Are you getting enough regular inquiries and sales?

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking.

Pages are designed so that search algorithms can parse them

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave.

It's important to know the difference between title tags and header tags

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page)."

It’s time to revolutionize our approach to anchor text diversification

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for.