While putting together your numbers, include a capital reserve fund to spend on special projects or to be used for unforeseen emergencies. Profit can be split with key employees as an incentive. Call up your banker, a real estate broker, or one of your customers who owns several investments, and take them to lunch. Bankers can usually be counted on to want minimal, if any, input into how the business is run.

Creating a Culture of Excellence in Distribution

Use marketing materials that stand out, have bright company uniforms, and drive clean, professionally painted vehicles. This pattern of interaction also influences the efficiency and effectiveness of the company s direct and indirect counterparts. They must want to follow your vision, achieve your goals, and get the job done properly. And the kinds of people who discover the right business are often those who are willing to go to a lot of trouble to find good opportunities.

Include whatever services are offered

Others like to get their hands dirty and do the work, but don't know how to run a business or make money. An essential part of this is getting to know more about existing and prospective vendors and clients. The main basis for the system, since it is economic and not philanthropic in its nature, must of course be the increase in production brought about by its adoption. You are probably working with friends or customers who have lenders, brokers, attorneys, title companies, and escrow officers they can recommend.

Make the Accounting department a happy place to work

Then there are ideas that fall into the same old, same old category. Manufacturers dictate design and production to suppliers. Give them an incentive to refer you. Assembling the various elements of solutions requires motivating others and coordinating joint action without hierarchical authority.

Be conservative in all financial estimates and projections

Despite common romanticizing of earlier societies in which money is imagined to have been unimportant or nonexistent, historians have found little evidence that any society has based its business enterprise primarily on barter. You're probably an expert on what doesn't work: confusion, threats, lack of trust, bribes, no rules, no rewards, no praise or recognition, no direction, and lack of accountability. Why else would you be seeking funding? When a business starts generating profits and plowing them back into the firm, value can build rapidly.

It?s fine to celebrate success but it is more important to heed the lessons of failure

Send them handwritten notes with pictures of things they are interested in or tips on new ways to make more money. Pointing out the features of a product to customers does not mean they will understand why the features are useful; one has to explain their direct benefit. Your marketing program must include materials, reasons, and requests for customers to call now. Many mission statements communicate what your business is about and should include a description of what makes you different from everybody else in your field.