Even just a few years ago the opportunities for free promotion were fairly limited compared to the clout of paid-for advertising. Most of your competitors won't invest enough, if anything, on this important part of their business. Notice that doing the work, managing projects, and supervising people aren't even on the list of what leaders do. The development of business is one of the marvels of the new century.
Be Direct with your Customer Relationship Management
your business to
the next level, you must learn how to trust people and delegate decisions to them. In this
information era, there
is no need to guess. Your liking
for an occupation
is the advantage you have over those who do not like it. In some
periods of the
day you will have more custom than you can well attend to, while at other times you will have nothing to do.
Pricing can be a race to the bottom
your car, equipment,
fixtures, and company vehicles are liabilities and not assets because they don't create positive cash-flow, and actually cost money to maintain. This network-like
structure stretches across
and between companies. You don
t want to
take forever to prepare a business plan, but using some of the business plan software programs can make it so easy that you find yourself letting the programs do more of the work. So it's
your job to
let go and get them doing what you pay them to do.
Workers in Customer Service
you to build
your company. Finally, you
sign the contract
and hope you'll make some money. You may
say, for example,
Marketing duties are being handled on a temporary basis by the vice president for finance. It's found
at the bottom
of your balance sheet or financial statement.
Push and pull
different or do
it right! Gevalia gives
away coffee makers
with the expectation that their new owners will fill them with the coffee Gevalia sells. If you
d begun a
car dealership specializing in yacht-sized gas guzzlers right before the Arab oil embargo in the 1970s, you would probably have been out of business in less time than one had to sit on the resulting lines at gas stations, through no fault of your own. The man
who can sell
the most goods is the one who knows the weaknesses of human nature, and how to avail himself of them.
It?s easy to talk eloquently about a product you believe in
don't hold regular
company meetings, your people remain in the dark and stay worried about their future. Not only
does it cost
more total dollars to market, it is harder to get potential customers' attention. They are
usually swayed more
by personal concerns than by financial ones. Which means
they only have
to be paid when your product or service is actually sold ' and so can generate the money you need to pay them.