If, in addition to these powerful inducements to patronage, you combine shrewdness in buying and cautiousness in trusting, if your goods are excellent in quality and generous in quantity, if your place of business is neat and attractive, and your service marked by promptness and politeness; then it is impossible to fail; you have all the elements of prosperity, and are certain to be a great and successful merchant. It could be the start of a long and mutually beneficial relationship. An engineering company could send out the latest code changes affecting their customers every year. Therefore, actors would benefit from striking flexible deals, which are renegotiable when situations of clearly unbalanced distribution of costs and revenues among the involved actors appear.
An expert isn?t always the person who knows the most
Did
your marketing money
get the return you expected or wanted? For
an entrepreneur in
a creative field, this is far more interesting than hiring a more general coach. Training
is the best
method to encourage and make your people feel comfortable about changing and improving their game. Track
your contracts, accounts
receivables, liabilities, and cash.
Be Direct with your Customer Relationship Management
A
small software company
whose mission statement included the goal of putting Microsoft out of business would be looked upon as foolishly naive. Use
the projections in
your business plan as guideposts as you move forward. In
a deflationary environment,
businesses and business customers may delay making ordinary investments and purchases in anticipation of better prices tomorrow and the next day. You
built your friendships
by spending quality time with them and doing lots of fun things together.
Install Training Systems That Work in Purchasing
Protections
against product substitutes
include strong brand identity, patents, and deliberately incompatible standards, such as the Apple versus PC computer operating systems. But
what about the
investment community as a whole? You
may be a
past or even a current version of your target audience, but consider this just the mere fact that you are creating a product distinguishes you from your customers. They
want to do
things their way, and feel boxed in following company rules and rituals.
Learn How To Start Finance
Businesspeople
averse to theory
may thrive in business as long as the parameters familiar to them remain in place. Few
things are more
comforting to an investor than the knowledge that this investment s disbursement will be monitored regularly and carefully by an expert. If
you have a
number of clerks and your business will admit of it, offer a monthly premium to the one who brings into the store the largest number of new buyers or into the cash-drawer the heaviest receipts. Guess
what? If your group isn?t representative, your results may be misleading
If
you don t
mention the subject, some plan readers will assume all is hunky-dory. A
mission statement should
be clearly written A mission statement describes the goals and objectives you could reasonably expect to accomplish. Price
can often become
secondary to the relationship. What
you GET is
a RESULT of what you GIVE!