How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness.

Should I be buying backlinks to help improve my rankings?

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Top-ranking webpages in Google have shorter URLs.

It’s time to revolutionize our approach to link reporting

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not link to bad sites or else all your pains will go waste. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking.

Analyzing SEO Site Changes and SEO Testing

Bold and italics can make your keywords stand out more with the search engines. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. According to Gaz Hall, a UK SEO Consultant : "Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with."

If you dismiss nofollow links, you're missing out on a lot of visitors

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most.