Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.

Remember that mobile search make the web go round

The actions you take to optimize your site will have a direct effect on your SEO ranking. Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. A good or service tied to a relatively universal value, such as patriotism, helps the firm take advantage of the linkage and present the product in a positive manner. Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query.

Consider static pages at the inception

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Even human-generated content can be thin content.

Think like a human not a robot when it comes to long tail search

Although they're fairly easy to forget about once they're made, making sure that your listings are consistent is really important. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. According to Gaz Hall, a UK SEO Consultant : "You need a mix of both timeless and timely content will help you always keep your readers engaged."

I bet you didn't know this about walled garden sites

The search field of practice introduces analytical thinking with creativity and a dash of data. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn't mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Do you have resources available to handle SEO and/or SEM? And if these people are your demographic, you need to have your SEO in order.