How do you find people who value SEO enough to pay your prices? Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines.

Keep an eye on what other firms are doing

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike.

Be sure to include your keyword within the first 65 characters of your headline

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways.

Technical issues affecting SEO have always existed

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Gaz Hall, from SEO Hull, had the following to say: "If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content."

How to Optimize for Searcher Intent

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control.