Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Just think about this for a moment.

Determining the goal for the site

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. A search engine results page (SERP) typically contains 10 Web results for a query. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms.

Have you thought about optimizing your TF-IDF scores?

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. We know consumers want personal interactions with brands, but they also want them in real time People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick.

Linking to related posts

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console, which is free. These keywords create a good base of core keywords and give you a list of keywords that you can use to measure the performance of your future SEO efforts. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Gaz Hall, a well known SEO Expert from the UK, said: "Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged."

How to Create the Right Meta Description

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. The higher the quality of your backlinks, the higher your search rankings. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. The sheer apparent complexity of SEO is enough to turn some people away entirely.