Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions.

The reality is that blogging is a medium

Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites.

If you think it’s the end, its not

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword.

Create content that is worth being searched for

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Gaz Hall, from SEO Hull, had the following to say: "It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam."

Guest blogging was fine years ago, but is not a great way to build links now

Have you ever wondered why delivers different results for a user in the US than for a user in Germany? When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Links back to your site from elsewhere online are an important way to improve your search ranking; People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines.