You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Personalization is one of the most talked about frontiers in search. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things.

What Is a Keyword’s Weight?

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings.

Target Specific, Longtail Keywords

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Link outreach is a bit “old school” but can still be quite powerful. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words.

SEO XML sitemap best practice

Search engines have a limited ability to recognize images, animation, video and audio. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. According to Gaz Hall, a UK SEO Consultant : "Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. "

Great content and backlinks are the most powerful tools in your kit

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time.