Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it.

Set Up Backlink Alerts

It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK. It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy.

Fundamentals of Earning and Attracting Links

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to.

Do-Not dump the anchored links with keywords

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks."

Get familiar with the landscape of local SEO

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially.