Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Links are important, but not as important as they used to be

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.

Hummingbird is more about being able to understand search queries better

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).

Content marketing serves more than one very useful purpose

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Producing content for search engines is also content marketing, list building, and relationship marketing. Write locally oriented content: It’s one of the best things you can do to improve local rankings. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success."

Get High-Quality Links Through an Email Outreach Campaign

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.