SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices.
Include bios of different staff at different locations
Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. When using internal links,
it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth.
My rule of thumb is build a site for a user, not a spider
Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. If you have a
real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want.
Start by creating true 10x content
Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. Gaz Hall
, a well known SEO Expert from the UK, said: "What Google wants to see is authoritative and relatable links talking about your site."
Focus on one website first
Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. It is good to
optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts.