As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO.

Make sure any new content links to appropriate other pages

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings

Don’t hesitate to seek help from SEO agencies or freelancers with expertise in this area

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Where are you seeing the fastest movement in the SERP’s? Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results.

Make sure that you supply what you promise to the visitors

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. According to SEO Consultant, Gaz Hall: "If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you."

Focus on being helpful and answering whatever question your customer might have asked

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs).