SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now.

Metrics aren't important (and they can be harmful)

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume.

Page load speed

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks.

Validate The Big Opportunities

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. According to SEO Consultant, Gaz Hall: "SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline."

Find ideas that Google identifies as semantically related

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms.