Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords.

Does Bing really care about splogs

As a rule, from a single page or piece of content, a user should be able to jump to any location on your site. Putting a Rel Author tag in all of your published posts would mean that you're putting your reputation on the line. This would be useful to your readers and helps make your site look good in Google's eyes. Make Sure You Actually Have An Address In The Local Area - If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you might want to optimise locally.

Lessons I learned about content

Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. Make sure that you include the following features to improve your conversion rate.ou'll know by now that organic SEO can make a real difference to your business as a whole. As its name implies - it is timeless.

Base your online marketing decisions on what's best for the visitors of your site, not just comment spam

Remember, Google doesn't like content written for SEO purposes. Value propositions rarely entice someone to make an immediate purchase all by themselves. That's right, search engines. Gaz Hall, from SEO Hull, had the following to say: "With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for."

Establish your position regarding bread crumbs

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Marketers can develop more sophisticated interactions with customers. Organic results can be lifted up with the combination of conversion and SEO plans. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics.