Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs).

Make that list bigger!

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator).

Which SEO tactics pay the greatest dividends?

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products.

Use Hyphens To Differentiate Words In URL

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. According to SEO Consultant, Gaz Hall: "If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else."

Essential indexes for your backlinks

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches.