A lender insured by the government against loan default, for example, may make very risky, high interest loans to uncreditworthy customers because the lender will do no worse than break even, and at best will realize a very high rate of return. The primary responsibility of a business is to serve the market. Venture capitalists both lend to and make equity investments in young companies. Others are successful small-business owners who have made a bundle with their own entrepreneurial efforts and are now interested in letting their money work for them in someone else s venture.
Why Spend More Money on your Advertising Department?
James
Fisk, called the
Prince of the Erie, rose to that position from a ragged newsboy. Many
of them are
novel, but all are salable if the store is properly managed. What
do you want
to track? But
be cautious with
your marketing budget.
A poor approach to Advertising
The
fact is, no
projection or forecast is really a hard-and-fast prediction of the future. Rather,
smart financial management
is about taking a hard look at where you are, figuring out where you want to go, and making sure that you're prepared for occasional adverse conditions along the way ' a process, incidentally, that isn't unlike what you'll be doing when you run your own business. People
don't want to
follow the boss. Do
what you want
to do first, not last, as unimportant things, challenges, commitments, and your busy life tend to get in the way!
Determining staffing needs is yet another necessary component of a strong business plan
Bankers
tend to be
more formal than venture capitalists and more concerned with financial strength than with exciting concepts and impressive resumes. If
you can find
or create an entrepreneurial enterprise inside (or alongside) a larger company, in addition to receiving significant managerial and operational responsibility, in many cases you can negotiate sharing in the financial success that you help to create. As
a business owner
or manager, you must also constantly improve and refine the way your company does things. A
business transaction works
because each party assigns a higher value to what it receives than what it provides.
Managing Customer Service
By
such means thousands
of people who cannot trust their own judgment in these matters, will be attracted to a place where they are certain to be treated fairly. But
in the longer
run, after the initial capital costs of alternative energy infrastructure are recouped, a greater return on investment can often be realized. The
small-business arena is
one of those areas where the government has made strides in doing something helpful. Businesspeople
averse to theory
may thrive in business as long as the parameters familiar to them remain in place.
Each product must have a defined market
People
enjoy this kind
of pleasantry, and the impulse to follow the crowd is almost irresistible. Simple
as that.
A
person with a
great resume, treated poorly by management, is no longer very motivated and likely NOT to be a good person. Conversely a bad person, based on what you have on paper, may, with some training, trust, and fair treatment, turn out to be a very good hire. It
helps those in
the trenches, too.