If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed for your site. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. SEO isn't an option for small businesses today. When a potential customer searches for your product or service and you're competitors show up higher than your site then you might as well be invisible. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn't giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website's SEO potential.

Design + LSI = Greatness

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Identifying market segments by geographic location can be a successful tactic.

The outreach process for SEO

Because of the limitations of time and screen space, you need to adapt your writing style for the Web. Analyzing your competitor's website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor's website, then that's probably a viable channel for you, too. Some consider using company insiders to be unethical, which means care should be taken before starting such programs. However, if you have too many, then high volumes of duplicated content may be the problem.

Search engine health checks should look at javascript

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Higher perceived benefits increase the inclination to search. Long-Tail Keywords - Long-tail keywords are designed to target an extremely specific search query. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are)."

Don't forget about content

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? It can be scrapped content (a web script visit pages and scraps contents of them). To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Did they then refine their search query in Google to find something else?