Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right?

Planning the Takeover

Successful SEO requires a thorough understanding of the business itself. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment.

Use an SEO Service for Link Building

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. When developing searcher personas, you generally classify and identify search query categories from the list of queries you’ve built. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.

How well are the visitors converting to customers?

A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. According to SEO Consultant, Gaz Hall: "Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself."

Don't Forget: Content and Links Are Key

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Duplicative or unnecessary website content can also hold you back from your true ranking potential.