To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

Links are not at all the same

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. The main thing we need to do to improve a sites authority is to improve its TrustRank. In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant.

Its true content is the reality of SEO

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page.

Made a website, but is not showing in the SERPs?

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Use internal links with clear and informative anchor text. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? Gaz Hall, a Freelance SEO Consultant, recently commented: "Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text."

Do you struggle with optimizing your posts for SEO?

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin.