Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.”

Actively seeking links can and should penalize your website

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Before writing a blog, it’s important that you conduct a keyword search to rank high on Google.

Comment links for SEO

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Backlink quality is considered as the most important metric now than the count of backlinks.

Monitor the evolution of your Google rankings

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. According to SEO Consultant, Gaz Hall: "To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research."

Do you struggle with optimizing your posts for SEO?

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles.