Do not focus on technology, technology, and more technology even if you are a tech company

The #1 reason employees don't accept accountability or responsibility is that they don't know exactly what you want them to do. A great place to work has an ongoing training program where employees are involved in at least forty hours of training every year. You can try to get lucky by hiring and firing people until you get the ones you want. If you try to be appealing to as many people as possible, your offer will be bland and diluted, because everyone doesn t have the same tastes and needs.

Remember that this is your business

In push strategies, manufacturers promote their product to intermediaries by offering, for example, free in-store promotional displays and price discounts, in an effort to get them to carry and promote their product to consumers. A great cook may have incredible accounting skills, but that doesn t matter in the kitchen of the new restaurant. It s closely related to the personality of your brand, to your core values, and to your chosen approach. You have to highlight your product s most compelling characteristics, such as low cost or uniquely high quality, that will make it stand out in the marketplace and attract buyers willing to pay your price.

Anyone can stay busy by selling low price

Yet, measuring value is important for orienting managers behaviours, and affects the solutions implemented in business relationships on which value creation and appropriation depend. What's the worst that can happen'? If you never try, you'll never achieve. He knows he needs to do something different, let go, hire better people, delegate, install systems, find better customers, improve products or services, get a better handle on the process, or find more hours in the day. Leaders use personal sales and face-to-face customer meetings as tools for staying in touch with the marketplace.

Know all of your costs

Intellectual capital is proprietary information and in-house knowledge of technologies, materials, processes, and markets useful to an organization. Have a name for your store such as will easily fit everybody's mouth. As a small-business owner, you have to be more selective. A problem I often see as a speaker is that the agenda of the company I'm visiting includes training sessions led by the business owner, but no real hands-on learning happens.

Clear, inspiring vision, mission, and purpose

The traditional view of the role and tasks of management is one of systematic analysis, planning, decision-making and overseeing implementation. Would you go to Starbucks if the lattes weren't consistent every time, from store to store? Give them an incentive to refer you. An employee handbook can also be a useful tool to set up a foundation for employee policies and procedures.