Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Links at the top of a page carry more weight than those further down. Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the best timing.
Websites which are not yet indexed by Google
You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Link building helps your
content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.
How do you make a Google friendly heading?
Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. By investing a few
hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Do a search on
both your local Google and Google.com. Cross-reference this with data
from Alexa. There are three tech companies in the world
that most of us will have heard of: Microsoft,
Apple and Google. However, only Google has
managed to infiltrate our lives in a complete way in
a relatively short period and the reach is growing
all of the time.
Write Benefit-Focused Content
You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. We asked a locak SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. "
Cut Back Costs with SEO
Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Most people approach SEO
with a preconception – or prejudice – about
what their best keywords are. They are normally either wholly or partly
wrong. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links!