To sum it up, SEO is difficult because search engines are always changing and updating. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Now that you know what is thin content according to Google, how to avoid thin content penalty? Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.

Focus on performance, user experience, and anchor text

Did they then refine their search query in Google to find something else? As a business owner, you want your site to show up in results when it’s highly relevant to the user. If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability.

I urge you to think about splogs

Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone.

Do Your Research

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. "

Create a search marketing strategy based on citations

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the blog host gets a high-quality content for free. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek.