Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. A natural link profile has variety. The links come from different domains and links will have different strengths. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms

Be yourself & not your keywords

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high All search engines attempt to determine the most important words on a page, in a tag, or in a link. Local businesses can’t be fully evaluated on the basis of links. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google.

Building Relationships With Authoritative Local Sources

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. The power of SEO is the varying tactics or methods one can implement to create results. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions.

Build a dashboard in Google Analytics for tracking

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Gaz Hall, from SEO Hull, had the following to say: "This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences."

Competitor link profile analysis

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.