According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior.
Blog posts shouldn't only contain text
For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Historically, traffic from search
engines has been about a very singular
pursuit -- that of rankings. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. According to Google, natural links leading back to your site are definitely something to strive for.
The first indication should be reporting
Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines
(link is external)
. Long tail keywords might
not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs.
Use broad keywords to capture leads at the top of the purchase funnel
If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Gaz Hall, a Freelance SEO Consultant
, recently commented: "Google will bring people to your website, but engagement can help return visitors and for instance sales promotions."
Clicks, Conversions, & Customers
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. To understand the challenge
you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry.