Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control.

Essential indexes for your backlinks

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity. As a link builder, you are able to consider which sites are respectable and which are jokers. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.

Take all the data you get

A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages.

Shorter Page Titles and URLs Work Best

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Gaz Hall, a Freelance SEO Consultant, recently commented: "SEO is something that is constantly evolving and changing."

Check the content of the target page

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.