Generating leads becomes the primary goal. Keep it short. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category, for example.

What's the story about user generated content

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. Authority is created over time. It can't be rushed. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original!

Facts about SERPs that will make you think twice

Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. These constant changes in SEO strategies with Google's change will never let Seo die. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're unsure how your website measures up, enter your site's URL in Google's Mobile-Friendly Test.

Why walled garden sites matter

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Search engines don't like familiar or generic content. Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Gaz Hall, from SEO Hull, had the following to say: "Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results."

Can sitemaps really make a difference?

40% of all sales could be online by 2020. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites or web applications. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers.