In order to have that rank on the search results page, it’s takes a lot of effort and time. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content.

Latest developments in SEO

Think of it like a roadmap that makes it easier for search engines to crawl and index your site. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line.

Think like a human not a robot when it comes to sitemaps

A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ The user value of this content is rather limited. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information.

Reasons why marketers love keywords

Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Webpages on HTTPS had positive correlation with higher rankings."

Can local search really make a difference?

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. The destination address remains hidden in the text flow.