The #1 reason entrepreneurs go into business is freedom. Bankers can usually be counted on to want minimal, if any, input into how the business is run. What is your personal commitment to selling, marketing, and creating customer relationships? Because if your venture can survive in the bad times when every order is an order hard won, just think how it will fly in the good times when customers seek you out rather than the other way round.

The team is still an important part of the equation

If you are starting out without much money, choose something which is relatively low-cost per unit ' first because buying stock will cost you less, and second because in a tough economic climate people are reluctant to shell out for high-ticket items, at least not without carefully thinking about it first. Wear magnifying glasses. The object of production is consumption. Today, thanks to the internet, you no longer need brick-and-mortar locations in many communities.

Do key employees share your vision and goals?

But successful business owners know that the business of business marketing, financing, hiring, training, firing, planning, negotiating, purchasing, balancing the books, maintaining the physical plant, resolving employee tiffs, and much more must receive primary attention if their passion is to have a safe haven. Even if you have assembled a brilliant managerial team, or have strong financial underpinnings, unless you have something to sell or at least plans to develop something new, you don t really have a business at all. It s a long shot, but it does happen. If you are looking for millions of dollars in seed capital to start a risky venture, you will usually (although not always) have to do a lot of explaining and convincing.

What your customers really think about your sales?

Include the major discussion points and the conclusions reached, and solicit comments, questions, corrections, and clarifications. Assembling the various elements of solutions requires motivating others and coordinating joint action without hierarchical authority. Freedom from working for someone else. A problem I often see as a speaker is that the agenda of the company I'm visiting includes training sessions led by the business owner, but no real hands-on learning happens.

Where does your idea fit into the marketplace?

Certain colors evoke certain emotions and perceptions, and are associated with certain types of businesses and fields. Trust is built on friendship and confidence in you and your company. If you need to pay your suppliers thirty days after receiving their goods and services ' known as thirty-day payment terms ' for example, then try to persuade your customers to pay you quicker than that, for example fourteen days after they receive their goods and services from you. A mistake here could be construed as a misrepresentation by an unsympathetic outsider.

Buying advertisements is a type of promotional activity

It is not based on providing the lowest price. About 80 percent of business owners do not know what their employees really cost per hour. In a sense, a business plan used for seeking funding is part of a negotiation taking place between you and your prospective financial backers. If you can t find an answer, you may wind up like private aircraft manufacturers, many of which were forced out of the business by increases in lawsuits following crashes.