A good trick is to dig into your Google Analytics to see the top visited pages on your site. Link outreach is a bit “old school” but can still be quite powerful. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign.

Use Outbound Links

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense.

Finding Long Tail Keywords

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Don’t duplicate title tags across your website, as this can negatively impact your visibility All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query.

Reap the rewards in the form of traffic

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed. According to Gaz Hall, a UK SEO Consultant : "ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it."

Are you using the best revenue model for your business?

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary.