A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders.

Get the client & webmaster to buy in on ALL pieces of the puzzle

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.

The days of ‘normal’ search results that everyone sees are now over

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Higher rankings in the first few results are critical to visibility. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo.

Engage with influencers

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Gaz Hall, a well known SEO Expert from the UK, said: "It has long been understood that Google’s ranking algorithm is complex (by design)."

Are Dynamic Pages Too Dynamic to be Seen At All

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well.