New articles in all lines of trade are constantly appearing. Barnum uttered at least an half-truth when he said the people liked to be humbugged. People want to make meaningful contributions on the job. A sales manager can redirect the activities of salespeople immediately, and an accounting manager can make immediate changes in bookkeeping practices.

Quiz executives whose jobs are watching the big picture

When you re asking yourself whether the numbers add up, keep the needs of your business and your business partners in mind. For instance, if your firm is audited by a prominent firm instead of a local one-man accounting shop, then by all means play it up. Invite inspection. It also may be an idea that comes about in a shaky economy or a saturated market.

Can you safely match your products or services to customers' demands?

Bankers are lenders, not investors. Human capital consists of talents, skills, and knowledge residing among employees. That s exactly what empathy will help you do. By helping customers meet their goals, spending quality time with them, and staying in touch, you will improve your top-line success.

Chase the vision, not the money

We want to transform how organizations attract, engage, and delight their customers. You want to build a strong brand, and visual elements are a crucial component of the image associated with your organization. In your company, in your production or field crews, a similar huddle is a must if you want your teams to be winners. When in doubt, sell more!

Strategy on a shoestring

Brand equity is the additional value that a brand name adds to an otherwise equivalent good or service, allowing the company to charge a higher price. If another entrepreneur shares the same target audience, but offers products or services that are complementary to yours (not in direct competition), he or she could write an article on your blog subtly presenting his/her company or product. In marketing, we use the term mass markets and niche markets to describe how broad or specific the group of people we are trying to reach to sell our product or service is. A recent business plan for a chain of coffee shops, for example, included photos of the proposed location, mock-ups of menus, and maps of the competition s locations.

An Authoratitive Guide to Human Resource Management

This combining, linking and connecting require interactions that lead over time to the development of multiple interdependencies which result from particular resource adaptations, the linking of certain activities and the connecting of various individuals between particular companies. The best you can do is have a plan in which you logically and systematically attempt to show what will happen if a particular scenario occurs. A more meaningful statement will assert that which is truly specific to the organization; it describes what the organization seeks to do that many or most of its peers do not. Now, think of your core values.