Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret.

One element of your strategy should look at URLs

The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals.

Blog Commenting in SEO and it’s need

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines.

I bet you didn't know this about widgets

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. According to Gaz Hall, a UK SEO Consultant : "In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page."

All you wanted to know about canonical URLs but were afraid to ask

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.