Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results.

What online marketing tools do you use?

Customers are looking for answers to their questions – it’s that simple. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic.

Design + SEM = Greatness

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. If you’ve written your content so that Google can understand it, you’re already doing a great job.

Can bounce rates help improve my search engine placement?

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. No images, 500 words or less and a random link to a site. Gaz Hall, from SEO Hull, had the following to say: "Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy."

Adjust your appearance in search by utilising SEM

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Although it can’t compare to the work of an experienced SEO agency, Screaming Frog is a great option. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for.